October 2025

6 What Makes “Local” Feel Fresh Streetwear began in the streets—skate parks, rap shows, surf towns, and urban neighborhoods. Its DNA is raw, immediate, tied to iden- tity. What I love most now is seeing young designers re- claim old tools: textile tradi- tions, local patterns, handcraft, community values. When a brand from Lagos weaves tra- ditional prints into hoodies, or a Pakistani label uses block- printing, they’re not just mak - ing clothes—they’re telling stories. For instance, brands like WAFFLESNCREAM in Nigeria embrace skate cul- ture and youth aesthetics but also base their designs on local West African tex- tures and color palettes. That gives their streetwear de- signs energy you can’t get from generic global drops. Middle East Bulletin In Pakistan, streetwear labels like Oddfunk infuse “kamda- ni” embroidery and traditional motifs into sharp silhouettes, so even casual streetwear be- comes deeply expressive. It’s streetwear you can wear with pride—and roots. STREETWEAR GOES GLOBAL How Local Culture Shapes Fashion Trends We’ve always believed that style is louder than words. Especial- ly streetwear. Lately, as we scroll through feeds from Seoul, La- gos, Lahore, and São Paulo, We’re seeing something thrilling: streetwear isn’t just being copied—it’s being transformed by lo - cal culture. Every city is adding its own spices, textures, and voices, and those differences are making global fashion richer.