November 2025

23 This convergence of art and tech- nology has given birth to a new role in touring: the digital pro- ducer — a creative technologist who bridges sound, visuals, and audience analytics to design un- forgettable online experiences. Fans Without Borders What’s perhaps most transfor - mative is how digital touring re- shapes community. Fans in Nai- robi can cheer alongside those in Los Angeles; time zones blur as livestream chat threads pulse with emojis and song requests. The sense of belonging — once tied to a venue — now lives in the cloud. Brands have caught on, too. Com- panies likeRedBull,YouTube, and Samsung are sponsoring hybrid tours, leveraging global reach and sustainability. It’s a win-win: artists reduce travel emissions, brands expand visibility, and fans get unforgettable shows. The New Definition of Touring In this era, touring no longer means crossing continents — it means crossing connections. The best artists of 2025 aren’t bound by geography; they’re defined by how far their energy travels. From digital arenas to augment- ed reality fan meetups, “touring” has become a state of mind — proof that music truly knows no borders. Photos by | Thibault Trillet Photos by | Antoni Shkraba Studio