April 2025

7 security and hospitality crews. Many local busi- nesses, like catering companies and event lo- gistics firms, land major contracts during race week, creating temporary jobs and new income streams. Sponsorships and partnerships also play a huge role. The Firestone Grand Prix isn’t just about racing; it’s a prime marketing platform. Big- name brands invest heavily to get their logos on cars, banners, and merchandise, knowing they’ll reach a global audience. But it’s not just the ma- jor corporations that benefit — local businesses can tap into this visibility too. Whether it’s a trackside banner, a spot in the event program, or an ad in Ryze-Up Magazine’s special Grand Prix edition, the exposure is unmatched. And let’s not forget the lasting impact. St. Pe- tersburg’s reputation as a world-class sports city grows with every successful Grand Prix, attract- ing more events, more tourism, and more busi- ness year after year. The race also supports local charities and community initiatives, reinforcing its role as a force for good in the area. For business owners, the Firestone Grand Prix isn’t just a race — it’s an opportunity. An oppor- tunity to put their brand in front of thousands of enthusiastic fans, to tap into the event’s power- ful energy, and to be part of something bigger than a weekend of fast cars. So, whether you’re a racing fan, a business own- er, or someone who loves seeing St. Pete thrive, the Firestone Grand Prix proves one thing: speed sells, and everyone wins. Photo by | TripAdvisor Photo by | Jake Coughlin Photo by | Yelp Photo by | Unknown